Lessons That I Learned From Virgin
To see more of our articles for Women Business Owners Today (WBOT) click HERE.
So excited to be on the cover of Women Business Owners Today e-zine! This...
Trader Joe’s Caring With a Twist
When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...
Top 5 Creativity “Rut Busters”
What do you do when the well runs dry?
I mean the creativity spring, the idea river, the fountain of wit…
Maybe you are one of...
Jewelry with an Alarming TWIST
Yasmine Mustafa followed her dream to take a solo, six-month trek across South America. Throughout her journey she heard story after story from women...
Draw Your Target In To Explore Your Brand
Branding is about the unique and personal experience your space creates for its visitors. In this post, Draw Your Target In to Explore Your...
A Tasty Tiffany Eye-Worthy TWIST
Tech-savvy Generation Z’s and Millennials’ use social media to communicate and spread the word about what excites them, what they enjoy and brands they...
Entice Your Customers with a Color Twist
In a fast-paced, fast-food world, finding that one little TWIST to make your product stand out is pivotal to gaining attention and building brand...
Why Brands Like American Girl Build Fans Not Customers
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...
Helping Creatives Become Better Presenters
Is a killer idea poorly presented still a killer idea?
Maybe, but it probably has less of a chance of getting sold through.
In my experience,...
A Cool Drink with a Warm Twist
Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding...