Happy Valentine’s Day

Sending out some mad love to my BrandTwist readers. Heading off for a little February break R&R.Be back soon! Love, Julie

Keeping Green Resolutions

I was talking to some colleagues about New Year's resolutions and one said his resolution was to try to not use any plastic bags. This surprised...

Death by Chocolate

My name is Julie and I am a Chocaholic. Not to belitte anyone else's addiction, but this is a serious problem for me. And it's become...

One of a Kind Gifts, On Demand

Here's an interesting article in the New York Times: On the Web, Workshops That Help Shoppers Create One-of-a-Kind Gifts. Sites like Zazzle.com, Blurb.com and Blue...

Elf on the Shelf

Have you heard about this newest Christmas sensation and budding tradition?  It's called Elf on the Shelf. I think it's been around a few years, it...

What Your Holiday Card Says About Your Brand

'Ti's the season to send tidings of comfort and joy. Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...

This Holiday, Go on a Brand Safari!

Here's a way to make tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,  don't look it...

5 Creative Gifts that Won’t Break the Bank

Holidays, and especially holiday gift giving, can be extremely taxing. But this year why not take a step back and create something special? Save the physically...

Smarter Spending and the Joy of Less

I'm a marketer so of course I want people to buy things. Like (Virgin) mobile phones and domestic and trans-Atlantic flights for example. But as we...

Carve out Time for Creativity

I admit Halloween has gotten too crazed and too commercial. All the candy fueled hoopla and rush to find the perfect costume often gives me...

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