This Valentine’s Day, Show Your Love with a Twist

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Tired of the same old gifts for Valentine's Day? If you're stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we've uncovered...

Elder Care with a TWIST

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Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and...

Transcend the Ordinary and Rise Above Your Competition

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Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Toys With A Life Saving Twist

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Organ donation can be an uncomfortable topic and for some countries, like Japan, it is a particularly sensitive area and rarely discussed. This gap...

How to Twist Outside the Box This Father’s Day

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Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...

A Sipping Selfie TWIST

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 Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...

A Fashionable TWIST on Granny Glasses

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I am always on the look out for that really great fashion statement piece, so I was quick to notice my BFF wearing a...

Try to Get Fired

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #5: THINK OF ONE THING THAT...

Pokemon GO: Gaming With a TWIST

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Next time you see a group of teenagers glued to their phones in public, do not assume they are on Instagram or Snapchat. Rather,...

Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...