Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...
This Valentine’s Day, Show Your Love with a Twist
Tired of the same old gifts for Valentine's Day? If you're stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we've uncovered...
A Sipping Selfie TWIST
Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...
Transcend the Ordinary and Rise Above Your Competition
Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...
Elder Care with a TWIST
Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and...
A New Twist to Solve the Old Problem of Wet, Ruined...
Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots? Cassandra Droogan, Founder & President, PYSIS...
Do Blondes Have More Fun? Starbucks Thinks So
I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...
Grab a Branding Buddy This Winter
Winter can be a tough time to get creative
During the winter you can really start to feel cooped up. (Most West Coasters need not...
Sneezing on the Go with a Twist
“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...
A Tasty Tiffany Eye-Worthy TWIST
Tech-savvy Generation Z’s and Millennials’ use social media to communicate and spread the word about what excites them, what they enjoy and brands they...