Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Fear of the Idea

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Does this ever happen to you? You (or someone in your organization) comes up with a new idea, and after an initial stage of euphoria...

Bathroom Branding

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Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo. The potty, loo, john etc. Yes, the Bathroom seems to have...

Little Touches of Brand

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This is the purple coffee pot in my new BrandTwist office. A little bit of branding that helps me get in the BrandTwist mood while drinking my...

Going Beyond Ideas to Action

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Lots of people talk about writing books...but few of us ever do the hard work of putting pen to paper. Well, my brother Greg Curhan...

A “Corporate” Loss that Feels Personal

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I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live. So why do I feel sad? Though...

The Power of “I Don’t Know”

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First up on Day 2 of World Business Forum, Steven Levitt economist and author of Freakonomics (a best selling book and now a motion picture). Interesting,...

Are Salespeople Irrelevant?

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Fascinating article in New York Times about the New Touch Face of Vending Machines. No longer the domain of candy bars and potato chips, vending...

The Pet Rock and other Favorite 70’s Brands

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Today is my birthday. Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....

Which Brands Say “I Love You”?

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There are only 5 days left to Valentine's Day, have you found that special gift to show how much you care? I've got a few...