Jewelry with an Alarming TWIST

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Yasmine Mustafa followed her dream to take a solo, six-month trek across South America. Throughout her journey she heard story after story from women...

The Virgin Twist – Quick Twist Video #4

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  . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a...

Twist Your Business – Quick Twist Video #3

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  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

A Wine Tasting With a Matchmaking Twist

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“Wine... offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway;  but not all wines are created...

A Twist That Cleans Up

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What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

A Twist to Wash the Gray Away

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At-home, DIY hair coloring products can save you money but can be inconvenient. Gray roots appear like a skunk’s stripe and you have to find...

TWIST: How Fresh Perspectives Build Breakthrough Brands

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          TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The TwistBook.com     This year my birthday was a big milestone - and it was...

Twist Book Testimonials

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  "TWIST: How Fresh Perspectives Build Breakthrough Brands" Available on Amazon. I am truly blessed to have finally realized my childhood dream of writing a book!. A huge...

Health Monitor with a Twist

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Think medical devices need to be staid and serious? Think again. MOCAheart, a personal health tracker, takes the heart health awareness credo of the...

A Twist on a Traditional Car Rental

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You finally arrive at your destination airport. You've been up since 4:00 am to make the 8-hour flight. Tired, stressed and disoriented, you're not...