Twist to Help Causes Succeed
Non-profits face unique challenges in reaching their auciences. Julie Cottineau, BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives...
What To Do If Your Brand is Hacked
We've been hit with some scary news the past few days! Major brands (Jeep, Burger King, even Viacom's MTV) are having their Twitter accounts...
Death by Chocolate
My name is Julie and I am a Chocaholic.
Not to belitte anyone else's addiction, but this is a serious problem for me.
And it's become...
A To-Do List For Uncertain Times
Day one today of the World Business Forum #WBF10 kicked off with a bang with Jim Collins, author of Good to Great.
Unlike recent past years...
Turn Disaster into Opportunity
2009 has been a tough year for everyone.
Many of us have had our best laid plans derailed because of the downturn in the economy.
Job...
Branding: An Entrepreneur’s Secret Weapon, smallbizdaily
Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column...
Necessity is the Mother of Brand Invention
“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.
Here is...
Divine Disasters
To this day, the one movie that scares me more than any other I have ever seen is Jaws.
The underwater shots of the dangling...
Duck, Duck, Twist?
You’re not the only one - there are plenty of ducks in the pond – and they’re all cute. So how do you stand...
TWIST Your Elevator Pitch to Stand Out
I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...