Key Agency Mistakes
I spent the first 20 years of my career on the agency side (Grey, Interbrand) and then I became a client (Virgin).Boy, do I...
Is Your Brand Friend-Worthy?
As a follow up to my recent post on You Don't Need a Social Media Strategy which seemed to hit a nerve (thanks for...
“What Else?”
"What else?". Two simple words that are a powerful weapon against mediocrity.I learned them from a friend of mine who works in magazine marketing....
Common Blunders in Brand Naming
What’s in a name? Well with all due deference to Mr. Shakespeare….a lot.
Naming is one of the hardest things about creating a brand.
It may...
Ways to Be a Better Client
I got good response (many via Facebook) on Monday's post on "5 Key Agency Mistakes". A few people suggested I turn the tables and...
BFF’s (Best Friends Forever)
“Friend” is the big buzzword right now. Many brands seem to be in a frenzy over the need to “friend” consumers on social networks...
5 Tips for More Effective Conference Calls
With the economy low and business travel down significantly, it seems that Conference Calls are replacing in person meetings at a rate similar to...