Key Agency Mistakes

I spent the first 20 years of my career on the agency side (Grey, Interbrand) and then I became a client (Virgin).Boy, do I...

Is Your Brand Friend-Worthy?

As a follow up to my recent post on You Don't Need a Social Media Strategy which seemed to hit a nerve (thanks for...

“What Else?”

"What else?". Two simple words that are a powerful weapon against mediocrity.I learned them from a friend of mine who works in magazine marketing....

Common Blunders in Brand Naming

What’s in a name? Well with all due deference to Mr. Shakespeare….a lot. Naming is one of the hardest things about creating a brand. It may...

Ways to Be a Better Client

I got good response (many via Facebook) on Monday's post on "5 Key Agency Mistakes". A few people suggested I turn the tables and...

BFF’s (Best Friends Forever)

“Friend” is the big buzzword right now. Many brands seem to be in a frenzy over the need to “friend” consumers on social networks...

5 Tips for More Effective Conference Calls

With the economy low and business travel down significantly, it seems that Conference Calls are replacing in person meetings at a rate similar to...

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