This Valentine’s Day, Show Your Love with a Twist
Tired of the same old gifts for Valentine's Day? If you're stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we've uncovered...
Smarter Spending and the Joy of Less
I'm a marketer so of course I want people to buy things.
Like (Virgin) mobile phones and domestic and trans-Atlantic flights for example.
But as we...
Your Brand Needs a Gift Guide
This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...
An Airport TWIST Makes Wait Time More Fun
Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...
Are Salespeople Irrelevant?
Fascinating article in New York Times about the New Touch Face of Vending Machines.
No longer the domain of candy bars and potato chips, vending...
5 Father’s Day Gifts With a TWIST
Now, more than ever, it's time to let the people we love know how much they mean to us. Show the father figures in...
Think Inside the Box for Better Branding
Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....
Five Brand-Marvelous Ideas for Mother’s Day
It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother's Day. We're...
Valentine’s Day Twists for all 5 Senses
Valentine's Day is a day to show appreciation for those we love. Sharing your love by appealing directly to the 5 senses adds a...
A TWIST On Personal Shopping
Shopping can be a frustrating and draining experience: sifting through racks and racks of clothes and accessories, and once we get home and try...
