Twist Your Brand For New Ideas

Let’s not kid ourselves. Branding is tough. There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...

A Creative Business and Travel Twist

We hear from work-from-home business owners and solopreneurs how they often  feel isolated and how challenging it is to remain inspired and innovative when...

Sweeten Your Brand’s Impact with a Meaningful Cause

Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...

Branding Tips for Better Business on American Express OPEN Forum

We are thrilled to have been a contributor on branding to American Express OPEN Forum. If you aren't familiar with OPEN Forum, we urge you...

“You Know Everybody! A Career Girl’s Guide to Building a Network...

I'm thrilled to be featured in Marcy Twete's new book, You Know Everybody! A Career Girl's Guide to Building a Network That Works. Each week this summer...

Find the Perfect Match for Your Brand

There's not a lot new about online dating. Or is there? HowAboutWe added a fresh, unexpected twist to their dating service by coming at things...

So You Want To Work In Branding. Here’s My Advice…

This post, So You Want to Work in Branding. Here's My Advice… is the first in our series providing insight and action steps for...

A Twist on Personal Security

Arriving safely at your destination is always the top priority whether traveling a long distance or walking around the block. But along the way...

Being an Entrepreneur Can Be Lonely – But It Doesn’t Have...

Solopreneurs, entrepreneurs and small business owners end up spending a lot of time alone, immersed in running their business, working from home or by...

Entrepreneurial Mastermind with an Adventurous Twist

“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s...

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