Connecting: How to Build an Unforgettable Brand

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BrandTwist Founder & CEO and former V.P. of Brand for Virgin, Julie Cottineau, shares her entrepreneurial story and talks about personal branding, innovation, and...

‘Word of Eye’ Is Key to Success in Branding Today

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Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...

March Madness – Instant Replay

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This webinar series replay offer has expired. Sign up to receive our email to stay up-to-date on more  free webinars, replays and additional tools...

Add a Fresh Twist

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

Make Your Brand Personal

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #9: MAKE YOUR BRAND PERSONAL  Most successful...

A Rise in Booty Branding?

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I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude. Today, I learned (quite by...

Bathroom Branding

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Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo. The potty, loo, john etc. Yes, the Bathroom seems to have...

The Pet Rock and other Favorite 70’s Brands

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Today is my birthday. Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....

The Sweet Escape of Reality

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I am addicted to reality TV. Well not all of it. In my case, the main source of my affliction (and my enjoyment) is NBC’s...

17 Trends According to Faith Popcorn

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I received these trends in a marketing email from Faith Popcorn’s Brain Reserve. I’ve always been interested in trends. I don’t really believe in their ability...