What’s Your Brand Theme Song?

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Every detail plays a part in starting a business – you need the vision, the plan, the team, the perspective, and the ability to...

Lessons That I Learned From Virgin

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To see more of our articles for  Women Business Owners Today (WBOT) click HERE. So excited to be on the cover of Women Business Owners Today e-zine! This...

Dutch Bros. Coffee: Brewers of Brand Personality

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The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...

How Uniforms Influence Employees and Their Company Brand

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In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...

Womancon: Get Inspired, Grow Your business

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For more tips on business and branding and to learn more about WomanCon, check out my guest blog post for the womancon blog, "Brand: An Entrepreneur's...

Branding Lessons From Summer Camp

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To see more of our articles for  Women Business Owners Today (WBOT) click HERE. There is something magical about summer. Splashing in the lake during the...

Why Bother Branding Your Small Business?

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In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...

Finding the Right Job Fit: Large vs. Small

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Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...

Quit Your Job and Make Your Old Company Your First New...

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Recently I had the pleasure of being interviewed by Brian F. Martin, host of  Brand Connections Brand Fast-Trackers. We talked about what makes a successful...

Agency vs. Client: What’s the Best Fit For You?

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This post, Agency vs. Client: What's the Best Fit For You? is another in our series providing insight and action steps for those seeking...