What Your Holiday Card Says About Your Brand

'Ti's the season to send tidings of comfort and joy. Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...

Stop Spending Until You Twist – Quick Twist Video #8

  . . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau,...

Finding the Right Job Fit: Large vs. Small

Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...

Opera With A More Approachable TWIST

Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...
The SmartPhone Projector

Spoil Your Brand (and Your Sweetheart) This Valentine’s Day

You spend so much time and energy doting on your clients—but what about your business? Believe it or not, giving your own brand regular...

Five Brand-Marvelous Ideas for Mother’s Day

It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother's Day. We're...

Branding Twists from Julie Cottineau on KGO Radio with DreX

Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...

How Uniforms Influence Employees and Their Company Brand

In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...

Dutch Bros. Coffee: Brewers of Brand Personality

The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...

Your Brand Needs a Gift Guide

This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...

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