‘Tis the Season to Build your Brand
We know the holidays are a bit crazy, but they are also a great time to connect with customers and clients and build your...
How Not to Dress for Success
This post, How Not to Dress for Success, is another in our series providing insight and action steps for those seeking a career in...
Grow your Business by Changing the Scenery
Most of us are creatures are habit. We've got a systematic way we go about our day: wake up, brew coffee, go to the office,...
Your Brand Needs a Gift Guide
This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...
Twist Personal and Business – Quick Twist Video #9
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Keeping it real makes you and your brand more relatable. Julie Cottineau, BrandTwist and...
Get Out and Go On a Brand Safari
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
Branding is about experiences, but too often...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...
Lessons That I Learned From Virgin
To see more of our articles for Women Business Owners Today (WBOT) click HERE.
So excited to be on the cover of Women Business Owners Today e-zine! This...
The Ying and Yang of Powerful Brand Stories – Free Webinar...
Finding the balance between your business' visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty....
The Tattoo Test: Measuring Brand Passion
People often ask me how do you measure consumer's connection to a brand?
Is there some research metric that captures a level of engagement, likelihood...