Twisting With Your Ex
What do you get when you take an online dating site and TWIST it with Mercedes Benz Certified Pre-Owned vehicles? People who would love...
The Power of Tween Influencers
My 12 year old daughter came home a few days ago from school with a very important topic she wanted to discuss….
Friends? Boys? Teachers...
Top 5 Freedom Brands
It’s Independence Day. Time to salute our founding fathers and mothers and take a moment to celebrate the birth of our great country…and of...
Baby, You Can Drive My Brand
One of the classic symbols people associate with New York City is the yellow taxicab. The streets are teeming with them. I’ve lived in...
Tell Me a Story
I believe that a great brand is a story well told. You've probably noticed that people love to tell stories about brands that have...
Las Vegas: The Brand?
I just came back from Las Vegas after a trip with my kids, my brother and his family, and our 75 year old mother.
That...
Trading IN, Not Down
I was at the Argyle hospitality conference last week and there was a lot of talk of consumers trading down.This behavior is an unfortunate...
Best of Both Worlds
My son Sacha came home the other day all excited about "half and half" day at his school. At lunch, instead of having to...
Are You Making the Most of All Touch-points?
Last week I was in London at the Virgin Management offices in Brook Green,and as with each time I visit, I discover something new about...