Skin care meets Technology, what a TWIST!

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This entry welcomes a guest blogger, 2018 summer intern Alexa Reith.  Going through the teenage years is hard enough but having to deal with acne...

Why Brands Like American Girl Build Fans Not Customers

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Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...
Branding tips for nonprofits

3 Ways to Strengthen Your Nonprofit Brand with a TWIST

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I spend a lot of time talking about branding in the for-profit space, but a powerful and clearly defined brand is a critical asset...

How to Represent Your Brand at Big Events

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In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...

A Twist That Cleans Up

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What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

Small Business Brand TWISTS – Dr. Tim Aquatics

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Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

BrandTwist’s Julie Cottineau on HispanicMPR.com

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In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with...

How Twists Grow Business

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This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...

Get Out From Behind Your Desk – Go Experience Brands

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Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

Dutch Bros. Coffee: Brewers of Brand Personality

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The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...