How to Build an Innovative Brand – MENG

I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...

Little Touches of Brand

This is the purple coffee pot in my new BrandTwist office. A little bit of branding that helps me get in the BrandTwist mood while drinking my...

Coaches: It’s Time to Button Up Your Branding

In my brand consulting practice at BrandTwist I’ve been fortunate to work with a variety of coaches as clients: Life Coaches, Business Coaches, Distance...

The Virgin Twist – Quick Twist Video #4

  . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a...

Hop to It… For Better Branding

What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

‘Word of Eye’ Is Key to Success in Branding Today

Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...

Stand Out in a Bag Full of SWAG

Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...

Rube Goldberg in Aisle 3?

Hema, a Dutch department store chain described as a European version of  Target (low prices on generic housewares, and lots of original design) has created...

Marketing Your Brand Throughout the Holidays

Marketing Your Brand Throughout the Holidays, from Alice Jenkins, gives 4 ways your business can make the most of the holiday season (or any season!)...

Opera With A More Approachable TWIST

Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...

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