Finding My Twist – Quick Twist Video #1

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  . . . . . . . . . . .  When is the right time to start your own business? BrandTwist and Brand School...

Steal this Chair, Please.

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Mono (of Minneapolis) have created an unusual campaign for Client Blu Dot design. They are putting 25 "Real Good Chairs" in key locations in Manhattan...

The Virgin Twist – Quick Twist Video #4

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  . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a...

‘Word of Eye’ Is Key to Success in Branding Today

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Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...

Beauty On-The-Go with a TWIST

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Life is busier than ever. Planning ahead for a haircut, manicure, spa or gym reservation isn’t always possible and when you do find yourself...

Beware of Religious Fanatics and Clever Marketing

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This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message". While I in no way support the Jews for Jesus...

Little Touches of Brand

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This is the purple coffee pot in my new BrandTwist office. A little bit of branding that helps me get in the BrandTwist mood while drinking my...

A Museum With a Take Me Home TWIST

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What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum's "Take Me (I'm Yours) exhibit TWISTS this convention by engaging visitors as...

A TWIST On Personal Shopping

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Shopping can be a frustrating and draining experience: sifting through racks and racks of clothes and accessories, and once we get home and try...

First Impressions Matter

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A few weeks ago, I wrote a post about the receptionist being the most important person in a company. Even more important than the...