Twipple: Using Twitter to Ripple Human Kindness
I recently discovered twipple, a movement that uses Twitter to spread and encourage random acts of kindness.
Here's a short video about twipple featuring Cunning Creative...
A Creative Business and Travel Twist
We hear from work-from-home business owners and solopreneurs how they often feel isolated and how challenging it is to remain inspired and innovative when...
Trader Joe’s Caring With a Twist
When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...
Do No Harm?
Someone said to me recently (only half jokingly) that the definition of “great service” is when nothing goes wrong. I chuckled along at the...
A Tasty Tiffany Eye-Worthy TWIST
Tech-savvy Generation Z’s and Millennials’ use social media to communicate and spread the word about what excites them, what they enjoy and brands they...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...
A Museum With a Take Me Home TWIST
What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum's "Take Me (I'm Yours) exhibit TWISTS this convention by engaging visitors as...
An Airport TWIST Makes Wait Time More Fun
Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...
Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality
I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...
Branding vs. Advertising: Know the Difference to Grow
A common marketing gap is the failure to understand the difference between branding and advertising. In this guest post Chris Garrett illustrates how knowing the...