Marketing is Not a Spectator Sport
But too often, people who work in this field, treat it like one. We’re afraid to move too quickly, think too boldly or try something...
The Power of “We” in Customer Service
Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...
Twisting With Your Ex
What do you get when you take an online dating site and TWIST it with Mercedes Benz Certified Pre-Owned vehicles? People who would love...
What To Do If Your Brand is Hacked
We've been hit with some scary news the past few days! Major brands (Jeep, Burger King, even Viacom's MTV) are having their Twitter accounts...