Brand Implementation

You’re not the only one - there are plenty of ducks in the pond – and they’re all cute. So how do you stand...

Life is busier than ever. Planning ahead for a haircut, manicure, spa or gym reservation isn’t always possible and when you do find yourself...

“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s...

Kids grow and they out grow their shoes. Efforts to keep children equipped with proper-fitting shoes is especially challenging in impoverished nations where hundreds...

Great day yesterday at Columbia Business School talking innovation with the students in Professor Toubia's marketing class. Some interesting student generated ideas about new places...

But too often, people who work in this field, treat it like one. We’re afraid to move too quickly, think too boldly or try something...

Busy, trend-conscious women often have no time to go out and browse the shops to keep their wardrobes current and in style. Clothing exchange...

Critical to the development of a strong brand is the ability to powerfully and concisely answer the following four simple, but critical questions. Ask yourself whether...

The weather. Everyone likes to talk about it and there seems to be an endless supply of breaking weather news with TV and online...

  . . . . . . . . . . .  When is the right time to start your own business? BrandTwist and Brand School...