Brand Implementation

 Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...

What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #8: FIND MOMENTS THAT MATTER Many marketers...

I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...

Looking forward to summer? As you plan your fun in the sun, make sure to make some plans for your Brand too. Take advantage...

Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...

Next time you see a group of teenagers glued to their phones in public, do not assume they are on Instagram or Snapchat. Rather,...

Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...

Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...

“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s...