Considerations for Choosing Your Small Business Name

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This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources. What’s in a name? When...

Add a Fresh Twist

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Sweeten Your Brand’s Impact with a Meaningful Cause

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Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...

Grab a Branding Buddy This Winter

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Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

Hone Your Elevator Pitch

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

Are You a Hybrid Mom?

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What is a Hybrid Mom? Hybrid Mom is a magazine I learned about at last week's Women's Conference. How do you know if this magazine is...

Build Your Verbal Identity

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #3: BUILD YOUR VERBAL IDENTITY The right words are...

March Madness – Instant Replay

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This webinar series replay offer has expired. Sign up to receive our email to stay up-to-date on more  free webinars, replays and additional tools...

Sweeten Your Brand with Innovation

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Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...