Do Blondes Have More Fun? Starbucks Thinks So
I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...
Grab a Branding Buddy This Winter
Winter can be a tough time to get creative
During the winter you can really start to feel cooped up. (Most West Coasters need not...
A Great Brand is a Story Well Told
One Woman Wines.
I knew there was something different and special about this brand the moment I saw the sign from the Highway.
I was biking...
Are You a Hybrid Mom?
What is a Hybrid Mom?
Hybrid Mom is a magazine I learned about at last week's Women's Conference.
How do you know if this magazine is...
Considerations for Choosing Your Small Business Name
This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources.
What’s in a name? When...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...
Hone Your Elevator Pitch
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP # 10: HONE YOUR ELEVATOR PITCH
No...
Add a Fresh Twist
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST
Fresh ideas...
Sweeten Your Brand with Innovation
Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...
Build Your Verbal Identity
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #3: BUILD YOUR VERBAL IDENTITY
The right words are...