Considerations for Choosing Your Small Business Name

This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources. What’s in a name? When...

Do Blondes Have More Fun? Starbucks Thinks So

I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Add a Fresh Twist

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

Grab a Branding Buddy This Winter

Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

Hone Your Elevator Pitch

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

Are You a Hybrid Mom?

What is a Hybrid Mom? Hybrid Mom is a magazine I learned about at last week's Women's Conference. How do you know if this magazine is...

Sweeten Your Brand with Innovation

Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...

March Madness – Instant Replay

This webinar series replay offer has expired. Sign up to receive our email to stay up-to-date on more  free webinars, replays and additional tools...

Build Your Verbal Identity

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #3: BUILD YOUR VERBAL IDENTITY The right words are...

Sweeten Your Brand’s Impact with a Meaningful Cause

Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...

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