A Sipping Selfie TWIST
Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...
Home Grown Cocktails with a TWIST
Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition...
Talking Brand and Entrepreneur TWISTS with Steve Blank
Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...
Packaging With a Loving TWIST
Yogurt is centuries old... and it's received every spin imaginable to make it more user-friendly and accessible from individual serving sizes to flavors and...
Trader Joe’s Caring With a Twist
When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...
Brand Twisting on Creative Warriors Podcast
Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...
Twist Your Brand – Grow Your Business
BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...
CNN’s Passion to Portfolio with BrandTwist’s Julie Cottineau
So excited and grateful that CNN International has covered BrandTwist in this Passion to Portfolio piece. Comments and inquiries from around the world have...
How to Twist Outside the Box This Father’s Day
Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...
Stop Spending Until You Twist – Quick Twist Video #8
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Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau,...