Zappos and Amazon Sitting in a Tree
Congratulations to the folks at Zappos who have just been acquired by Amazon.This is a great validation on Zappos' unwavering focus on customer care...
The Personal/Professional Brand Gap
What happens when there is a gap between your personal and professional brands?
Lately there's been a lot of buzz (and no doubt a fair...
Common Blunders in Brand Naming
What’s in a name? Well with all due deference to Mr. Shakespeare….a lot.
Naming is one of the hardest things about creating a brand.
It may...
Disruptive by Design
Monday I went to a Wired Magazine conference called “Disruptive by Design”. (Twitter#WiredLive).It had great speakers like Jeff Immelt (GE), Elon Musk (Telsa Motors/SpaceX),...
Name that Tune
Music is such an incredible way to make connections and evoke emotions.Why is it so under-leveraged in branding?I can't remember a lot of things...
Tell Me a Story
I believe that a great brand is a story well told. You've probably noticed that people love to tell stories about brands that have...
Brand Passionistas Unite!
I was introducing myself the other day to potential investors for one of my projects at work. To keep things fresh, I was trying...
Improve with Improv
Think SNL or Second City. Do these silly skits have anything serious to teach us about building better brands? Quite possibly yes, if you...