Brand Personality

One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...

It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...

Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

Let’s not kid ourselves. Branding is tough. There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #8: FIND MOMENTS THAT MATTER Many marketers...

In my brand consulting practice at BrandTwist I’ve been fortunate to work with a variety of coaches as clients: Life Coaches, Business Coaches, Distance...

I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo. The potty, loo, john etc. Yes, the Bathroom seems to have...

People often ask me how do you measure consumer's connection to a brand? Is there some research metric that captures a level of engagement, likelihood...