Little Touches of Brand

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This is the purple coffee pot in my new BrandTwist office. A little bit of branding that helps me get in the BrandTwist mood while drinking my...

A “Corporate” Loss that Feels Personal

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I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live. So why do I feel sad? Though...

Does Sex (Always) Sell?

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I’m just back from a wonderful (dare I say “sensual”)  vacation in the South of France. The weather was warm, the nights were long and,...

A Great Brand is a Story Well Told

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One Woman Wines. I knew there was something different and special about this brand the moment I saw the sign from the Highway. I was biking...

Top 5 Freedom Brands

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It’s Independence Day. Time to salute our founding fathers and mothers and take a moment to celebrate the birth of our great country…and of...

When the Customer is Wrong

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Usually the mantra is "the customer is always right".  Great brands go out of the way to resolve issues...often bypassing the details of who...

Rube Goldberg in Aisle 3?

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Hema, a Dutch department store chain described as a European version of  Target (low prices on generic housewares, and lots of original design) has created...

Las Vegas: The Brand?

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I just came back from Las Vegas after a trip with my kids, my brother and his family, and our 75 year old mother. That...

I Wish I Worked There!

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Do creative environments really help foster more creativity? I think so. And so do the authors of I Wish I Worked There. The author Kursty Groves (with...

What Your Holiday Card Says About Your Brand

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'Ti's the season to send tidings of comfort and joy. Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...