Little Touches of Brand
This is the purple coffee pot in my new BrandTwist office.
A little bit of branding that helps me get in the BrandTwist mood while drinking my...
A “Corporate” Loss that Feels Personal
I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live.
So why do I feel sad?
Though...
Does Sex (Always) Sell?
I’m just back from a wonderful (dare I say “sensual”) vacation in the South of France.
The weather was warm, the nights were long and,...
A Great Brand is a Story Well Told
One Woman Wines.
I knew there was something different and special about this brand the moment I saw the sign from the Highway.
I was biking...
Top 5 Freedom Brands
It’s Independence Day. Time to salute our founding fathers and mothers and take a moment to celebrate the birth of our great country…and of...
When the Customer is Wrong
Usually the mantra is "the customer is always right". Great brands go out of the way to resolve issues...often bypassing the details of who...
Rube Goldberg in Aisle 3?
Hema, a Dutch department store chain described as a European version of Target (low prices on generic housewares, and lots of original design) has created...
Las Vegas: The Brand?
I just came back from Las Vegas after a trip with my kids, my brother and his family, and our 75 year old mother.
That...
I Wish I Worked There!
Do creative environments really help foster more creativity?
I think so. And so do the authors of I Wish I Worked There.
The author Kursty Groves (with...
What Your Holiday Card Says About Your Brand
'Ti's the season to send tidings of comfort and joy.
Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...