Walk Your Talk by Living Your Brand Promise Every Day

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Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...

Why Every Touch Point Matters in Your Brand

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One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST...

Why Brands Like American Girl Build Fans Not Customers

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Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

Why Bother Branding Your Small Business?

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In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...

The real “owner” of your brand – is your target

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Brands are  relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...

Get Out From Behind Your Desk – Go Experience Brands

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Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

Polling is a Blast!

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A few weeks ago I wrote a post called Research Polling Finally Enters the World of 2.0. It's about a cool little widget called Urtak. I've installed...

Transcend the Ordinary and Rise Above Your Competition

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Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

How to Represent Your Brand at Big Events

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In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...

An Inspiring Entrepreneurial Twist that Warmed Our Hearts

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We are always looking for the twist – that little something special that opens our minds to new ways solving old problems. This entrepreneurial...