How to Create Brand Ambassadors

“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...

Polling is a Blast!

A few weeks ago I wrote a post called Research Polling Finally Enters the World of 2.0. It's about a cool little widget called Urtak. I've installed...

Why Brands Like American Girl Build Fans Not Customers

Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

Necessity is the Mother of Brand Invention

“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC. Here is...

An Inspiring Entrepreneurial Twist that Warmed Our Hearts

We are always looking for the twist – that little something special that opens our minds to new ways solving old problems. This entrepreneurial...

How Lululemon Athletica Stretches its Brand Touchpoints

Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...

Why Bother Branding Your Small Business?

In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...

Research Polling Finally Enters the World Of 2.0

Read this post and check out my BrandTwist Urtak poll on the sidebar. There’s a fundamental flaw with the majority of research polls. By their very...

Transcend the Ordinary and Rise Above Your Competition

Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

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