Why Brands Like American Girl Build Fans Not Customers
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...
The real “owner” of your brand – is your target
Brands are relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...
How to Create Brand Ambassadors
“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson
Great brands change people’s lives. They make it easier to get things done, open...
Research Polling Finally Enters the World Of 2.0
Read this post and check out my BrandTwist Urtak poll on the sidebar.
There’s a fundamental flaw with the majority of research polls.
By their very...
Walk Your Talk by Living Your Brand Promise Every Day
Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...
Why Every Touch Point Matters in Your Brand
One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST...
Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
Polling is a Blast!
A few weeks ago I wrote a post called Research Polling Finally Enters the World of 2.0.
It's about a cool little widget called Urtak.
I've installed...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...
Why Bother Branding Your Small Business?
In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...