A Twist That Can Save the Planet

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Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top...

Mani-Pedi’s with a Starbucks Twist

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Taking inspiration from successful businesses and twisting it with your brand to create innovative ways of reaching your ideal customer is the core of...

A Travel Twist for Pets

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Every pet owner who travels – and can’t bring their pet along – knows how inconvenient it can be to deal with the scheduling...

Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality

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I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...

How Uniforms Influence Employees and Their Company Brand

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In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...

Branding Lessons From Summer Camp

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To see more of our articles for  Women Business Owners Today (WBOT) click HERE. There is something magical about summer. Splashing in the lake during the...

“You Know Everybody! A Career Girl’s Guide to Building a Network...

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I'm thrilled to be featured in Marcy Twete's new book, You Know Everybody! A Career Girl's Guide to Building a Network That Works. Each week this summer...

Draw Your Target In To Explore Your Brand

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Branding is about the unique and personal experience your space creates for its visitors.   In this post, Draw Your Target In to Explore Your...

How Lululemon Athletica Stretches its Brand Touchpoints

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Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...

Find the Perfect Match for Your Brand

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There's not a lot new about online dating. Or is there? HowAboutWe added a fresh, unexpected twist to their dating service by coming at things...