Transcend the Ordinary and Rise Above Your Competition

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Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

A Travel Twist for Pets

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Every pet owner who travels – and can’t bring their pet along – knows how inconvenient it can be to deal with the scheduling...

The Most Important Person in Your Company?

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Who is the most important person in your company? Hint: It’s not the CEO, the CFO or even the CMO. It’s the receptionist. Come again? You heard...

A Twist to Wash the Gray Away

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At-home, DIY hair coloring products can save you money but can be inconvenient. Gray roots appear like a skunk’s stripe and you have to find...

A Switch With a Twist

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Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent...

Trader Joe’s Caring With a Twist

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When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...

TWISTING to Help Causes Succeed on Selfish Giving Podcast

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BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to "TWIST: How Fresh Perspectives Build Breakthrough Brands" is the featured guest on CauseTalk Radio,...

Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality

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I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...

A TWIST For The Perfect Fit

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With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in...

Hop to It… For Better Branding

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What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...