A Tracking Twist to Keep Tabs on Luggage
Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with...
Draw Your Target In To Explore Your Brand
Branding is about the unique and personal experience your space creates for its visitors. In this post, Draw Your Target In to Explore Your...
How Uniforms Influence Employees and Their Company Brand
In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...
When the Customer is Wrong
Usually the mantra is "the customer is always right". Great brands go out of the way to resolve issues...often bypassing the details of who...
Branding Lessons From Summer Camp
To see more of our articles for Women Business Owners Today (WBOT) click HERE.
There is something magical about summer. Splashing in the lake during the...
The Power of “We” in Customer Service
Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...
Make Every Job Count
Here's a great story about the power of one person to brighten the day of so many others. It's about Johnny, a supermarket bag boy, who...
Baby, You Can Drive My Brand
One of the classic symbols people associate with New York City is the yellow taxicab. The streets are teeming with them. I’ve lived in...
Feel the Love
What do a camp counselor, a massage therapist and a an admissions nurse have in common?
They love their jobs.
How do I know? Well I...