Hop to It… For Better Branding
What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...
Baby, You Can Drive My Brand
One of the classic symbols people associate with New York City is the yellow taxicab. The streets are teeming with them. I’ve lived in...
The Power of “We” in Customer Service
Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...
Engage in the Conversation
This post is part of our series, "Thirteen Tips For Stronger Branding." See the rest of the series HERE.
en·gage
v. en·gaged, en·gag·ing, en·gag·es
1. To involve oneself or become occupied;...
Show, Don’t Tell
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
For today's post, we're taking a trip...
The Most Important Person in Your Company?
Who is the most important person in your company?
Hint: It’s not the CEO, the CFO or even the CMO.
It’s the receptionist.
Come again? You heard...
When the Customer is Wrong
Usually the mantra is "the customer is always right". Great brands go out of the way to resolve issues...often bypassing the details of who...
Feel the Love
What do a camp counselor, a massage therapist and a an admissions nurse have in common?
They love their jobs.
How do I know? Well I...
Make Every Job Count
Here's a great story about the power of one person to brighten the day of so many others. It's about Johnny, a supermarket bag boy, who...