“You Know Everybody! A Career Girl’s Guide to Building a Network...
I'm thrilled to be featured in Marcy Twete's new book, You Know Everybody! A Career Girl's Guide to Building a Network That Works. Each week this summer...
Agency vs. Client: What’s the Best Fit For You?
This post, Agency vs. Client: What's the Best Fit For You? is another in our series providing insight and action steps for those seeking...
Branding: An Entrepreneur’s Secret Weapon, smallbizdaily
Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column...
Sharpen Your Digital Fluency to Win the Job
This post, Sharpen Your Digital Fluency to Win the Job, is another in our series providing insight and action steps for those seeking a...
How Not to Dress for Success
This post, How Not to Dress for Success, is another in our series providing insight and action steps for those seeking a career in...
Land the Job: Bring Your Experience Off the Page!
This post, Land the Job: Bring Your Experience Off the Page! is another in our series providing insight and action steps for those seeking...
So You Want To Work In Branding. Here’s My Advice…
This post, So You Want to Work in Branding. Here's My Advice… is the first in our series providing insight and action steps for...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...
Think Inside the Box for Better Branding
Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....
Necessity is the Mother of Brand Invention
“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.
Here is...