Talking Brand and Entrepreneur TWISTS with Steve Blank
Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...
BrandTwist’s Julie Cottineau on HispanicMPR.com
In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with...
How Twists Grow Business
This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...
10 Gifts for You in 2018
2018 has been an amazing year. I’ve experienced some wonderful highs as well as some challenges, but if I had to sum up the 365...
Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
Celebrating Brand School Faculty & Their Magical TWISTS
In honor of Teacher Appreciation Week, we’re spotlighting Brand School’s Fabulous Faculty! They are successful business owners who share their deep subject matter expertise...
Inspiring TWISTS for Black History Month
In honor of Black History Month, I had the honor of sitting down with two Brand School Alumni, Terry Gibralter, the founder of...
Wonderful Women Who TWIST
March is Women’s History Month, which means I had an excuse to reach out to some incredible women whom I’ve had the privilege of...
What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...