Talking Brand and Entrepreneur TWISTS with Steve Blank
Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...
Small Business Advocate Jim Blasingame Twists with Julie Cottineau
Julie was interviewed by Jim Blasingame, The Small Business Advocate, about branding for the small business owner, finding your unique TWIST to make your...
Make Your Brand Personal
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #9: MAKE YOUR BRAND PERSONAL
Most successful...
Brand Twisting on Creative Warriors Podcast
Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...
Women Of The C-Suite: “Flaunt your fabulousness” With Julie Cottineau
Women Of The C-Suite: “Flaunt your fabulousness” With Julie Cottineau
By Yitzi Weiner for Authority Magazine -- Original article here
Flaunt your fabulousness. A Brand is...
How to Keep Your Brand Fresh: Tips With a Twist
We really get a lot of great brand and business-building information listening to Christine Monaghan's radio program, "Entrepreneur Conversations". Her program features interviews with...
Sharpen Your Digital Fluency to Win the Job
This post, Sharpen Your Digital Fluency to Win the Job, is another in our series providing insight and action steps for those seeking a...
Fail Harder
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #6: FAIL HARDER
If you take nothing...
Beware of Religious Fanatics and Clever Marketing
This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message".
While I in no way support the Jews for Jesus...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...