Talking Brand and Entrepreneur TWISTS with Steve Blank

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Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

Small Business Advocate Jim Blasingame Twists with Julie Cottineau

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Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your...

Make Your Brand Personal

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #9: MAKE YOUR BRAND PERSONAL  Most successful...

Brand Twisting on Creative Warriors Podcast

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Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...

Women Of The C-Suite: “Flaunt your fabulousness” With Julie Cottineau

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Women Of The C-Suite: “Flaunt your fabulousness” With Julie Cottineau By Yitzi Weiner for Authority Magazine -- Original article here Flaunt your fabulousness. A Brand is...

How to Keep Your Brand Fresh: Tips With a Twist

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We really get a lot of great brand and business-building information listening to Christine Monaghan's radio program, "Entrepreneur Conversations". Her program features interviews with...

Sharpen Your Digital Fluency to Win the Job

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This post, Sharpen Your Digital Fluency to Win the Job, is another in our series providing insight and action steps for those seeking a...

Fail Harder

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 This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #6: FAIL HARDER If you take nothing...

Beware of Religious Fanatics and Clever Marketing

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This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message". While I in no way support the Jews for Jesus...

How Lululemon Athletica Stretches its Brand Touchpoints

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Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...