In The News

Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #9: MAKE YOUR BRAND PERSONAL  Most successful...

Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...

Women Of The C-Suite: “Flaunt your fabulousness” With Julie Cottineau By Yitzi Weiner for Authority Magazine -- Original article here Flaunt your fabulousness. A Brand is...

We really get a lot of great brand and business-building information listening to Christine Monaghan's radio program, "Entrepreneur Conversations". Her program features interviews with...

This post, Sharpen Your Digital Fluency to Win the Job, is another in our series providing insight and action steps for those seeking a...

 This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #6: FAIL HARDER If you take nothing...

This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message". While I in no way support the Jews for Jesus...

Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...