Talking Brand and Entrepreneur TWISTS with Steve Blank

Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

Fail Harder

 This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #6: FAIL HARDER If you take nothing...

Twist to Help Causes Succeed

Non-profits face unique challenges in reaching their auciences. Julie Cottineau, BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives...

Sharpen Your Digital Fluency to Win the Job

This post, Sharpen Your Digital Fluency to Win the Job, is another in our series providing insight and action steps for those seeking a...

Land the Job: Bring Your Experience Off the Page!

This post, Land the Job: Bring Your Experience Off the Page! is another in our series providing insight and action steps for those seeking...

Small Business Advocate Jim Blasingame Twists with Julie Cottineau

Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your...

Beware of Religious Fanatics and Clever Marketing

This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message". While I in no way support the Jews for Jesus...

Twist Your Brand – Grow Your Business

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...

Are You a Hybrid Mom?

What is a Hybrid Mom? Hybrid Mom is a magazine I learned about at last week's Women's Conference. How do you know if this magazine is...

Brand Twisting on Creative Warriors Podcast

Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...

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