Use Your Brand to Say “No”

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What are the most difficult words to say? For some of you it might be the anxiety-producing 3 words "I Love You"... But for most...

Finding My Twist – Quick Twist Video #1

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  . . . . . . . . . . .  When is the right time to start your own business? BrandTwist and Brand School...

The Power of “We” in Customer Service

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Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...

12 Brand Building Tips for 12-12-12

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In honor of the tremendously cool date of 12-12-12, here are twelve tips to stimulate your creativity and open your eyes to the daily...

Taxi Cab Confessions

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Remember the old days before mobile phones, smart phones and  iPads when while riding in a taxi basically meant you had two choices: 1)...