How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...
Cultivate Your Personal Brand to Land That Job
This post, Cultivate Your Personal Brand to Land That Job, is another in our series providing insight and action steps for those seeking a...
Finding the Right Job Fit: Large vs. Small
Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...
Try to Get Fired
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #5: THINK OF ONE THING THAT...
Small Business Advocate Jim Blasingame Twists with Julie Cottineau
Julie was interviewed by Jim Blasingame, The Small Business Advocate, about branding for the small business owner, finding your unique TWIST to make your...
Brand. Smash. Rebuild. Repeat
In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...
Branding Lessons from the Royal Wedding
Depending on your penchant for romance and spectacle, Friday's "wedding of the century" may have moved you or bored you... to tears.
But regardless of whether...
Hone Your Elevator Pitch
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP # 10: HONE YOUR ELEVATOR PITCH
No...
Hit the Mic with Stacey Harris and Julie Cottineau
We are excited to bring you this series of podcasts from Social Media Expert and Brand School Social Media Faculty Advisor Stacey Harris. This is a...
Why Bother Branding Your Small Business?
In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...