Cultivate Your Personal Brand to Land That Job

0
This post, Cultivate Your Personal Brand to Land That Job, is another in our series providing insight and action steps for those seeking a...

How Lululemon Athletica Stretches its Brand Touchpoints

0
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...

Finding the Right Job Fit: Large vs. Small

0
Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...

Small Business Advocate Jim Blasingame Twists with Julie Cottineau

0
Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your...

Try to Get Fired

0
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #5: THINK OF ONE THING THAT...

Brand. Smash. Rebuild. Repeat

0
In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...

Hone Your Elevator Pitch

0
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

Why Bother Branding Your Small Business?

1
In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...

The Virgin Twist – Quick Twist Video #4

0
  . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a...

Stop Spending Until You Twist – Quick Twist Video #8

0
  . . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau,...