Sneezing on the Go with a Twist
“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...
How to Twist Outside the Box This Father’s Day
Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...
Do Blondes Have More Fun? Starbucks Thinks So
I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...
A Fashionable TWIST on Granny Glasses
I am always on the look out for that really great fashion statement piece, so I was quick to notice my BFF wearing a...
Twist to Help Causes Succeed
Non-profits face unique challenges in reaching their auciences. Julie Cottineau, BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives...
Heels with an Adaptable TWIST
Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office...
A New Twist to Solve the Old Problem of Wet, Ruined...
Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots? Cassandra Droogan, Founder & President, PYSIS...
Luxury Style With a Twist
JJ and Shannon Wilson saw a gap in the luxury apparel industry. They wanted sophisticated and luxurious clothing but also desired the practicality and...
Brand. Smash. Rebuild. Repeat
In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...
A Switch With a Twist
Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent...