How to Twist Outside the Box This Father’s Day

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Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...

Sneezing on the Go with a Twist

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“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...

A Fashionable TWIST on Granny Glasses

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I am always on the look out for that really great fashion statement piece, so I was quick to notice my BFF wearing a...

Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Brand. Smash. Rebuild. Repeat

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In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...

Twist to Help Causes Succeed

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Non-profits face unique challenges in reaching their auciences. Julie Cottineau, BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives...

A New Twist to Solve the Old Problem of Wet, Ruined...

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Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots?  Cassandra Droogan, Founder & President, PYSIS...

13 Tips For Stronger Branding

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This post is part of our series, "Thirteen Tips for Stronger Branding." See the rest of the posts HERE. You might have been thinking about...

A Switch With a Twist

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Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent...

Luxury Style With a Twist

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JJ and Shannon Wilson saw a gap in the luxury apparel industry. They wanted sophisticated and luxurious clothing but also desired the practicality and...