Twist to Help Causes Succeed

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Non-profits face unique challenges in reaching their auciences. Julie Cottineau, BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives...

Deliver Your Elevator Pitch with a Twist

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You only get one chance to make a first impression, make sure you're ready to seize your moment. No matter what category your brand competes...

Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Mirror, Miror with a Twist

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Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one...

A Switch With a Twist

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Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent...

An Airport TWIST Makes Wait Time More Fun

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Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...

How to Twist Outside the Box This Father’s Day

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Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...

Brand. Smash. Rebuild. Repeat

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In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...

Death by Chocolate

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My name is Julie and I am a Chocaholic. Not to belitte anyone else's addiction, but this is a serious problem for me. And it's become...

13 Tips For Stronger Branding

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This post is part of our series, "Thirteen Tips for Stronger Branding." See the rest of the posts HERE. You might have been thinking about...