Put Your Brand on the Sunny Side of the Street

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The weather. Everyone likes to talk about it and there seems to be an endless supply of breaking weather news with TV and online...

Brand. Smash. Rebuild. Repeat

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In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...

Deliver Your Elevator Pitch with a Twist

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You only get one chance to make a first impression, make sure you're ready to seize your moment. No matter what category your brand competes...

Baby, You Can Drive My Brand

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One of the classic symbols people associate with New York City is the yellow taxicab.  The streets are teeming with them. I’ve lived in...

Sweeten Your Brand with Innovation

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Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...

What To Do If Your Brand is Hacked

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We've been hit with some scary news the past few days! Major brands (Jeep, Burger King, even Viacom's MTV) are having their Twitter accounts...

Commit to Continual Learning

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It's my final tip in the 13 Tips for Stronger Branding blog series! On behalf of BrandTwist, thank you so much for reading through the...

13 Tips For Stronger Branding

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This post is part of our series, "Thirteen Tips for Stronger Branding." See the rest of the posts HERE. You might have been thinking about...

3 Alarm Bells: It’s Time To Make Your Hobby Your Business

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How do you know when it's time to stand out of your own way, dive in and become an entrepreneur to start your own...

Want to Get Promoted? Try to Get Fired

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Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again. Give yourself this task: “What idea could I come up...