Mirror, Miror with a Twist
Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one...
Sneezing on the Go with a Twist
“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...
Baby Bottles, Bluetooth and Busy Parents
We are living in a "hands free" world. With the invention of Bluetooth technology we are able to operate just about everything without having...
Entrepreneur Conversations
We love it when we find enriching resources for entrepreneurs and business owners, and we love sharing them with you. If you have not...
Viora: Twisting the Coffee Mug for a Better Sipping Experience
If you thought there wasn’t any more room in the coffee industry for another innovation, think again. Meet Viora. Viora was developed when the founders...
Avoid Making the Top 5 Branding Mistakes – #BrandingHangout Replay
Recently BrandTwist Founder & CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock's Sarah Lochting in a live, Google Branding...
A New Twist to Solve the Old Problem of Wet, Ruined...
Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots? Cassandra Droogan, Founder & President, PYSIS...
3 Signs Your Brand Has the Blues – And How To...
Could your brand have seasonal mood disorder? It’s possible. Many of us find it challenging to stay motivated - and it can be particularly...
Necessity is the Mother of Brand Invention
“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.
Here is...
A Curated Brand Can be Music to Your Ears
What goes around comes around. No matter which technology is used to deliver it, from the hand-cranked Victrola machine to micro-chips embedded into eyeglasses,...