Twist Your Brand For New Ideas

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Let’s not kid ourselves. Branding is tough. There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...

Make Your Brand Personal

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #9: MAKE YOUR BRAND PERSONAL  Most successful...

Considerations for Choosing Your Small Business Name

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This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources. What’s in a name? When...

Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Does Sex (Always) Sell?

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I’m just back from a wonderful (dare I say “sensual”)  vacation in the South of France. The weather was warm, the nights were long and,...

A Bottled Water Named Fred

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Hi There. It's been a while since I posted. Sorry. But frankly not too much caught my attention this summer...until this. A bottled water named Fred. Cool...

Should Arizona Iced Tea Boycott Arizona?

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In response to all the negative press about the immigration reforms in Arizona, Arizona Iced Tea has posted a statement on it's site assuring...

More Great 70’s Brands

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This Flowbee hair cutter example was sent in from a BrandTwist reader in response to yesterday's post on The Pet Rock and other Great...

The Pet Rock and other Favorite 70’s Brands

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Today is my birthday. Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....

Which Brands Say “I Love You”?

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There are only 5 days left to Valentine's Day, have you found that special gift to show how much you care? I've got a few...