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This post, Land the Job: Bring Your Experience Off the Page! is another in our series providing insight and action steps for those seeking...

Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...

This post, Network More Effectively to Land the Job, is another in our series providing insight and action steps for those seeking a career...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #5: THINK OF ONE THING THAT...

I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude. Today, I learned (quite by...

Over the 5 years I worked for Virgin in the U.S. development office, I met some amazing entrepreneurs and small business owners. These folks, I’m...

Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...

I’m just back from a wonderful (dare I say “sensual”)  vacation in the South of France. The weather was warm, the nights were long and,...

I love this ad. It catches my eye every time I see it. The headline is perfect. Short, to the point, assumes the viewer...

Check out this video from Procter and Gamble (!) for Bounty paper towels. I applaud the effort to bring some excitement and coolness into the...