Cultivate Your Personal Brand to Land That Job

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This post, Cultivate Your Personal Brand to Land That Job, is another in our series providing insight and action steps for those seeking a...

Stand Out in a Bag Full of SWAG

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Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...

Land the Job: Bring Your Experience Off the Page!

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This post, Land the Job: Bring Your Experience Off the Page! is another in our series providing insight and action steps for those seeking...

Try to Get Fired

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #5: THINK OF ONE THING THAT...

Twisting Book Trailers to Boost Any Business

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Book trailers bring big business. These video spots don’t stand out for their star-power alone, but for their formal inventiveness and willingness to take risks...

Marketing Your Brand Throughout the Holidays

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Marketing Your Brand Throughout the Holidays, from Alice Jenkins, gives 4 ways your business can make the most of the holiday season (or any season!)...

Finding the Right Job Fit: Large vs. Small

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Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...

The Whoopi Goldberg Poise Ad: Huh?

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I don't remember a lot of ads from Sunday's Academy Awards Ceremony. But I do remember this ad for Poise with Whoopi Goldberg. But I'm...

Branding vs. Advertising: Know the Difference to Grow

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A common marketing gap is the failure to understand the difference between branding and advertising. In this  guest post Chris Garrett illustrates how knowing the...

Opera With A More Approachable TWIST

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Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...