Cultivate Your Personal Brand to Land That Job
This post, Cultivate Your Personal Brand to Land That Job, is another in our series providing insight and action steps for those seeking a...
Does Sex (Always) Sell?
I’m just back from a wonderful (dare I say “sensual”) vacation in the South of France.
The weather was warm, the nights were long and,...
Finding the Right Job Fit: Large vs. Small
Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...
Try to Get Fired
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #5: THINK OF ONE THING THAT...
Stand Out in a Bag Full of SWAG
Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...
Branding vs. Advertising: Know the Difference to Grow
A common marketing gap is the failure to understand the difference between branding and advertising. In this guest post Chris Garrett illustrates how knowing the...
Twisting Book Trailers to Boost Any Business
Book trailers bring big business. These video spots don’t stand out for their star-power alone, but for their formal inventiveness and willingness to take risks...
A Sweet Twist That Delivers Results
Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits.
The Australian...
Marketing Your Brand Throughout the Holidays
Marketing Your Brand Throughout the Holidays, from Alice Jenkins, gives 4 ways your business can make the most of the holiday season (or any season!)...
The Whoopi Goldberg Poise Ad: Huh?
I don't remember a lot of ads from Sunday's Academy Awards Ceremony.
But I do remember this ad for Poise with Whoopi Goldberg. But I'm...