Transcend the Ordinary and Rise Above Your Competition

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Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Marketing Your Brand Throughout the Holidays

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Marketing Your Brand Throughout the Holidays, from Alice Jenkins, gives 4 ways your business can make the most of the holiday season (or any season!)...

Finding the Right Job Fit: Large vs. Small

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Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...

Try to Get Fired

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #5: THINK OF ONE THING THAT...

Land the Job: Bring Your Experience Off the Page!

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This post, Land the Job: Bring Your Experience Off the Page! is another in our series providing insight and action steps for those seeking...

Twisting Book Trailers to Boost Any Business

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Book trailers bring big business. These video spots don’t stand out for their star-power alone, but for their formal inventiveness and willingness to take risks...

Branding vs. Advertising: Know the Difference to Grow

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A common marketing gap is the failure to understand the difference between branding and advertising. In this  guest post Chris Garrett illustrates how knowing the...

Quit Your Job and Make Your Old Company Your First New...

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Recently I had the pleasure of being interviewed by Brian F. Martin, host of  Brand Connections Brand Fast-Trackers. We talked about what makes a successful...

Super Bowl Ad Round-up- My Top 5

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Great game! Ads...well not so much. There were definitely some good ones in there but overall I found the lot pretty uninspiring. I guess it...

Dutch Bros. Coffee: Brewers of Brand Personality

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The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...