Promoting Pet Adoption With a Tennis Twist

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Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How...

A Twist That Cleans Up

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What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

An Older Twist For a New Brand

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"Everyone talks about building a relationship with your customer. I think you build one with your employees first." Senior vice president of retail and...

Top 5 Freedom Brands

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Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of...

Transforming Dolls With a Twist

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Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her...

Mani-Pedi’s with a Starbucks Twist

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Taking inspiration from successful businesses and twisting it with your brand to create innovative ways of reaching your ideal customer is the core of...

A One-Click Twist Delivers Beer And Surprises

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Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes.  With...

Being an Entrepreneur Can Be Lonely – But It Doesn’t Have...

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Solopreneurs, entrepreneurs and small business owners end up spending a lot of time alone, immersed in running their business, working from home or by...

Twisting Luxury and Mass Market Fashion Brands

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Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...

Innovative Connecting at 35,000 Feet

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Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...