Innovative Connecting at 35,000 Feet
Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...
Five Tips For An Effective Social Media Strategy
When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through...
Keep Your Eye on the Customer and Brand Like Warby Parker
Warby Parker, is a brand with its eyes on its customers' needs. It has grown in just 4 years from an e-commerce-only business to...
The 4 Most Important Questions Your Brand Must Answer
Critical to the development of a strong brand is the ability to powerfully and concisely answer the following four simple, but critical questions. Ask yourself whether...
Avoid Making the Top 5 Branding Mistakes – #BrandingHangout Replay
Recently BrandTwist Founder & CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock's Sarah Lochting in a live, Google Branding...
What Brand is Your Father Quiz and What’s His Ideal Gift?
Fathers are a bridge to the world. They help us learn who we really are, how to navigate the world and achieve our aspirations....
Five Brand-Marvelous Ideas for Mother’s Day
It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother's Day. We're...
The Ying and Yang of Powerful Brand Stories – Free Webinar...
Finding the balance between your business' visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty....
Connecting: How to Build an Unforgettable Brand
BrandTwist Founder & CEO and former V.P. of Brand for Virgin, Julie Cottineau, shares her entrepreneurial story and talks about personal branding, innovation, and...
Branding vs. Advertising: Know the Difference to Grow
A common marketing gap is the failure to understand the difference between branding and advertising. In this guest post Chris Garrett illustrates how knowing the...