Five Tips For An Effective Social Media Strategy
When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through...
Land the Job: Bring Your Experience Off the Page!
This post, Land the Job: Bring Your Experience Off the Page! is another in our series providing insight and action steps for those seeking...
Twipple: Using Twitter to Ripple Human Kindness
I recently discovered twipple, a movement that uses Twitter to spread and encourage random acts of kindness.
Here's a short video about twipple featuring Cunning Creative...
Trader Joe’s Caring With a Twist
When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...
Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality
I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...
Branding vs. Advertising: Know the Difference to Grow
A common marketing gap is the failure to understand the difference between branding and advertising. In this guest post Chris Garrett illustrates how knowing the...
Twist Your Brand – Grow Your Business
BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...
Brand Twisting on Creative Warriors Podcast
Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...
Why Bother Branding Your Small Business?
In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...