Brand Culture

In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...

This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message". While I in no way support the Jews for Jesus...

Recently I had the pleasure of being interviewed by Brian F. Martin, host of  Brand Connections Brand Fast-Trackers. We talked about what makes a successful...

  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important...

It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother's Day. We're...

This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...

I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...

One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...

This post is part of our series, “Thirteen Tips For Better Branding.” See the rest of the series HERE. Here we go, folks, with another post...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #3: BUILD YOUR VERBAL IDENTITY The right words are...