Tell Me a Story

I believe that a great brand is a story well told. You've probably noticed that people love to tell stories about brands that have...

Do No Harm?

Someone said to me recently (only half jokingly) that the definition of “great service” is when nothing goes wrong. I chuckled along at the...

Best of Both Worlds

My son Sacha came home the other day all excited about "half and half" day at his school. At lunch, instead of having to...

Breaking Up (Shouldn’t Be) Hard to Do

A friend of mine is trying to get out of a relationship, and it’s proving quite difficult.In this case the relationship is with her...

Trading IN, Not Down

I was at the Argyle hospitality conference last week and there was a lot of talk of consumers trading down.This behavior is an unfortunate...

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