Beware of Religious Fanatics and Clever Marketing
This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message".
While I in no way support the Jews for Jesus...
A Great Brand is a Story Well Told
One Woman Wines.
I knew there was something different and special about this brand the moment I saw the sign from the Highway.
I was biking...
Top 5 Freedom Brands
It’s Independence Day. Time to salute our founding fathers and mothers and take a moment to celebrate the birth of our great country…and of...
Student Entrepreneurs Rock!
Great day yesterday at Columbia Business School talking innovation with the students in Professor Toubia's marketing class.
Some interesting student generated ideas about new places...
Branding Lessons from the Royal Wedding
Depending on your penchant for romance and spectacle, Friday's "wedding of the century" may have moved you or bored you... to tears.
But regardless of whether...
Cupcakes Hit the Streets
This truck is parked permanently in Soho on Broadway.
Eye catching and mouthwatering, but I just can't seem to go for a cupcake in this...
Rube Goldberg in Aisle 3?
Hema, a Dutch department store chain described as a European version of Target (low prices on generic housewares, and lots of original design) has created...
Are Salespeople Irrelevant?
Fascinating article in New York Times about the New Touch Face of Vending Machines.
No longer the domain of candy bars and potato chips, vending...
Are You Making the Most of All Touch-points?
Last week I was in London at the Virgin Management offices in Brook Green,and as with each time I visit, I discover something new about...
Las Vegas: The Brand?
I just came back from Las Vegas after a trip with my kids, my brother and his family, and our 75 year old mother.
That...