Brand Experience

This post is part of our series, "Thirteen Tips for Stronger Branding." See the rest of the posts HERE. You might have been thinking about...

In my brand consulting practice at BrandTwist I’ve been fortunate to work with a variety of coaches as clients: Life Coaches, Business Coaches, Distance...

Over the 5 years I worked for Virgin in the U.S. development office, I met some amazing entrepreneurs and small business owners. These folks, I’m...

I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...

Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo. The potty, loo, john etc. Yes, the Bathroom seems to have...

This is the purple coffee pot in my new BrandTwist office. A little bit of branding that helps me get in the BrandTwist mood while drinking my...

A few weeks ago, I wrote a post about the receptionist being the most important person in a company. Even more important than the...

I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live. So why do I feel sad? Though...

I’m just back from a wonderful (dare I say “sensual”)  vacation in the South of France. The weather was warm, the nights were long and,...