Brand Fit and Stretch

I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...

Here's a way to make tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,  don't look it...

“The apparel world is littered with companies who ruined their businesses trying to change their image and reach a different customer.” - Gerald Barnes, the...

I love this sign. It's in a strip mall right near where I go to Jenny Craig. I believe brands should diversify. But this one just seems...